Design, Marketing, 11 April 2023
Websites and their types: A guide
![7 Common Types of Websites: A Complete Guide](https://prodigit.striveinvoice.com/storage/blogs/blog21.webp)
A website is a powerful representation of the person, the business or the entity behind it. With over 2 billion websites on the internet, every entity must create a website that serves them the best.
A lot of different types of websites and designs exist. They cater to different purposes. Targeted website designing and development efforts can help create visibility, drive engagement, target the audience, create the hype and even drive sales. It is always best to get familiar with the various formats of websites for dynamic website development.
Business websites
A business website is dedicated to the products or services offered by the business. Such kind of website helps the business in defining their core competencies, portfolio, client testimonials, product specifications and services offered.
The business websites are versatile and vary a lot depending on the nature of the business, type of product, the market segment and various other factors. A business website must mention its product/ service offerings for a better understanding of the reader. Whether the business creates products or offers services, it should be able to mention them for better understanding.
Such websites act as a booking system in case of services and as a purchasing platform in case of products.
eCommerce websites
An eCommerce website is an online storefront that allows people to purchase products online. It helps businesses reach a larger customer base and is even used by businesses with existing physical store locations. The online store opens up a world of possibilities for potential customers who wish to shop online.
An eCommerce website usually includes product sections enabling the business to efficiently display its products. It typically has a shopping cart, checkout, payment gateway and delivery features.
A proper eCommerce web development can help segregate the products offered into specific categories to improve efficiency and navigation. It is always a bonus to mention the trending products and to highlight the ‘deals of the day’.
Social media websites
Over 2 billion people use social media. Social media platforms are not just for personal interaction anymore. They are heaven for networking, marketing, engagement and even for driving sales. Companies are using their social media pages to interact with current and potential customers. These platforms allow easy access to the target audience and a safe space for quick interaction.
A business can create a strong online personality with a consistent look across all platforms and a specific voice.
Blog
A blog is a website that is a collection of articles, known as blog posts. The main purpose is to attract an audience and share information. In recent times, blogs have been monetized and this has led to the rapid growth of this medium. Blog posts enable the writer to write long-form and detailed content. A combination of well-researched content, specific keywords, and quality images helps generate leads.
Landing pages
A landing page is a specific website created for a marketing campaign. The main purpose of this page is to drive the visitors to take a specific action. Its content is well-researched and the web design is captivating. It points towards the call-to-action (CTA) that it expects the user to take.
Portfolio website
A portfolio website is exactly what the name suggests, a website to display and promote the past work of the individual. Creative people like writers, designers, architects, interior designers, and artists create this type of website to attract prospective clients/employers. The website allows the individual to exhibit the work properly and to demonstrate the skills.
Magazine and news media websites
Magazine and news media websites focus on journalism. They engage their audience with the help of informative pictures, posts and videos. Even the biggest media houses today have a digital presence to reach their audience where they are. These websites evolve as they continuously publish the latest news.